Publisuisse: Less turnover in 2008
In the 2008 financial year, Publisuisse reported total net sales of CHF 327 million. The previous year's result was therefore not quite achieved. Publisuisse considers the result to be satisfactory in view of the difficult underlying conditions.
In the 2008 financial year, Publisuisse reported total net sales of CHF 327 million. The previous year's result was therefore not quite achieved. Publisuisse considers the result to be satisfactory in view of the difficult underlying conditions.
The marketing of traditional television advertising for SRG channels generated net sales of CHF 293 million. The other business areas (television and radio sponsorship, Tele News Combi, Tele Romandie Combi, Screens Espace TSr, Crossmedia, UBS Arena) achieved a total result of CHF 34 million. Net profit after tax amounted to around CHF 2 million, as Publisuisse reported in a press release.
After critically scrutinizing its corporate strategy with the core business of marketing SRG and the other business areas, Publisuisse is now adapting its strategy. On the one hand, there is to be a clear focus on the exclusive marketing of SRG media's commercial communication opportunities and on the provision of media logistics services for third parties. In addition, Publisuisse's service and customer processes and structures have been reviewed and optimized.
The marketing of traditional television advertising for SRG channels generated net sales of CHF 293 million. The other business areas (television and radio sponsorship, Tele News Combi, Tele Romandie Combi, Screens Espace TSr, Crossmedia, UBS Arena) achieved a total result of CHF 34 million. Net profit after tax amounted to around CHF 2 million, as Publisuisse reported in a press release.
After critically scrutinizing its corporate strategy with the core business of marketing SRG and the other business areas, Publisuisse is now adapting its strategy. On the one hand, there is to be a clear focus on the exclusive marketing of SRG media's commercial communication opportunities and on the provision of media logistics services for third parties. In addition, Publisuisse's service and customer processes and structures have been reviewed and optimized.
