Rod wins pitch for traffic campaign
The Swiss Insurance Association (SVV) and the Swiss Council for Accident Prevention (BFU) have commissioned Rod Kommunikation to develop and implement a multi-year campaign.
The Swiss Insurance Association SIA and the Swiss Council for Accident Prevention BFU have commissioned Rod Kommunikation to develop and implement a multi-year campaign. The Zurich-based agency won the pitch against two other agencies. The campaign is aimed at young car and motorcycle drivers and is intended to raise awareness of appropriate speed in road traffic.
The first phase of the broad-based campaign will be on display from fall 2009.
The first phase of the broad-based campaign will be on display from fall 2009.
