World Alzheimer's Day: Kargo launches campaign for Alzheimer Switzerland
The Bern-based agency Kargo has implemented a campaign for Alzheimer's Switzerland to mark this year's World Alzheimer's Day.
The non-profit organization Alzheimer Switzerland is raising awareness of dementia in municipal and regional transport companies one week before and one week after World Alzheimer's Day on 21 September.
To mark the occasion, Kargo implemented the nationwide campaign "And again I forgot my stop", consisting of hanging cardboard boxes and railboard posters. A corresponding mailing was also sent out. The trilingual campaign aims to raise awareness of the disease and living with dementia among the general public.
Whether on the signs of the disease, the importance of early diagnosis and treatment, how to organize everyday life and support services or financial and legal aspects: The campaign subjects are intended to give dementia sufferers and relatives access to information and advice from Alzheimer Switzerland via Alz.ch.
Responsible at Alzheimer SwitzerlandEvelyne Hug (Head of Communications and Fundraising). Responsible at KargoChristoph Balsiger (Creative Direction & Text Conception); Hannes Stark (Text Conception); Raïssa Lara Lütolf (Graphic & Interaction Designer); Manja Koschker (Marketing & Communications Manager).
