Reach: Switzerland gets its first influencer and blogger magazine
Reach is the first lifestyle print magazine in which Swiss influencers and bloggers make the leap from the screen to the pages of a magazine. The first issue is scheduled for November 22, 2019, with a paid circulation of 15,000 copies. The magazine is published four times a year.
Behind Reach is an experienced team of bloggers, marketing specialists, stylists and photographers. Guido Käppeli, Publishing Manager Reach: "For the stories, we work exclusively with Swiss micro-influencers and not with the glamorous stars of the scene. The magazine provides readers with innovative, emotional and authentic content that is fun to read and serves as a source of inspiration. Readers are given a personal insight into the lives of Swiss influencers and bloggers. Today, everything takes place in a digital world, but we are going back to the classic and traditional form; paper. With Reach bloggers and influencers also give their community a new feeling of being special."
Steffi Hidber, freelance journalist and well-known Swiss beauty blogger from "Hey Pretty" is Editor-in-Chief and, together with Cristina Paoletti PR (Managing Editor), forms the creative power duo at Reach"At last! We are really looking forward to the diverse, colorful world of the Swiss influencer and blogger scene. reach should be an exciting piece of culture!"
The start of the magazine is accompanied by a social media campaign. It is distributed exclusively via influencers, bloggers, retail outlets, partners and newsstands. Reach is published by the Galledia Group, which also owns the two trade magazines Advertising Week and MK Marketing&Communication belong. The price for the single issue is CHF 7.50. The magazine can be ordered here be
