Fünfstern and Margarethenklinik make aesthetic wishes come true
Cosmetic surgery is now also available at university level. For the opening campaign of the Margaretenklinik, a new external location of the University Hospital Basel, Fünfstern communicates the range of aesthetic treatments with associative representatives.
The newly opened Margarethen Clinic specializes in aesthetic surgery, dermatology and some areas of urology. It offers patients the ambience of a private clinic combined with the expertise and safety of a university environment. The aim of the opening campaign was to communicate this novelty to a wide audience.
To this end, Fünfstern developed a campaign that takes a tongue-in-cheek approach to somewhat sensitive topics such as breast operations or erectile dysfunction. The fruit and vegetable motifs developed evoke associations with the relevant topic in the viewer without actually addressing it.
The poster campaign was displayed at selected locations in the Basel region and supported with public transport advertising and online banners.
Responsible at University Hospital Basel/MargarethenklinikViviane Gutzwiller (Head of Marketing & Brand). Responsible at Fünfstern BaselMarcel Krebs (consulting / strategy); Gregor Fitz (CD/AD); Aimée Schmid, Natalie Amiet (graphics).
