Personality magazine Holly goes into series production
After selling 40,000 copies of the first issue, the lifestyle magazine by Living blogger Holly Becker will be published four times in 2020 as a private label.
The new issue is available from today Hollythe magazine from interior blogger Holly Becker is now available in stores. The first issue was published in January under the name "Living at Home + Holly" and sold almost 40,000 copies. Following this successful start, the title is now being launched as a private label. Holly will go into series production next year and will be published four times a year.
Holly Becker, Creative Director Holly: "My dream of having my own magazine has come true. The Holly-magazine should be a source of inspiration for readers - to touch, to take away and to copy. I want to encourage readers to feel comfortable in their homes, to listen to their gut feeling and to simply try things out."
Sinja Schütte, Publisher and Editor-in-Chief Holly"We are delighted with the successful launch of the magazine. Holly's Fans seem to feel at home in both print and digital. We believe in Holly's inspirational power and build the brand Holly further next year. Soon to start Holly with its own podcast."
The start of the Holly-magazine as a private label is accompanied by a print and social media campaign under the claim "Make every day a Holly Day". Point-of-sale promotions round off the launch of the own brand Holly from.
The magazine Holly from the publishing group Deutsche Medien-Manufaktur DMM is available in stores for 5 euros and is published four times a year with a print run of 80,000 copies. (pte)
