Agency at the airport ensures seamless memories for the Synapsis Foundation
The number of people living with dementia is rising rapidly, yet research in this area is progressing slowly. The agency at the airport, in collaboration with the Synapsis Foundation, has launched a direct-mail campaign to change this.
More than 150,000 men and women now suffer from dementia. Every year, 29,500 new people are affected. According to the "Alzheimer Switzerland 2019" factsheet researchers expect up to 300,000 patients in Switzerland by 2040, not least because research into this disease today is roughly on a par with cancer research 20 years ago.
The Synapsis Foundation - Alzheimer Research Switzerland AFS is committed to changing this. It supports non-commercial, young, talented researchers at universities and other institutions in Switzerland. To finance this, the Synapsis Foundation relies on donations.
Following last year's internationally award-winning fundraising campaign, the agency was able to further develop last year's fundraising campaign on the occasion of World Alzheimer's Day on September 21, 2019. The new mailing dramatizes the progression of the disease through gaps in the text that make the letter extremely difficult to read. To make sense of it all, a pencil for dipping in and completing the cloze text and a payment slip for making an immediate donation were integrated into the direct mail.
The mailing called on around 1 million Swiss households to donate so that no memory gaps occur in the first place and effective therapies against this "widespread disease" can be developed as soon as possible.
Responsible at Synapsis Foundation - Alzheimer Research Switzerland AFSFranco Rogantini (Managing Director); Esther Roth (Public Fundraising);
Marc-André Pradervand (Head of Fundraising). Responsible at agency at the airportRené Eugster (overall responsibility); Dominique Rutishauser (creative and art direction); Tilman Mäder (graphics); Miriam Egli (consulting/text); Julia Lüchinger (coordination).
