Tense neck on the move
Volvo Trucks visited a truck stop in the U.S. with a prominent chiropractor to adjust necks and massage backs. The campaign was created by Forsman & Bodenfors.
Many truckers have one uncomfortable thing in common: sore necks, strained backs, classic seat ailments. Which is hardly surprising when you sit behind the wheel all day. Volvo Trucks alleviates the problem at least a little: With the "Volvo Dynamic Steering" system, the driver is relieved when steering in such a way that he relieves himself in the process.
Swedish agency Forsman & Bodenfors has hired Youtube star Dr. Beau Hightower to help battered truckers' necks in a mobile clinic. "Dr. Beau" is known for kneading damaged mixed martial arts fighters back together. The liberating crackling in the film - a matter of getting used to. Many truckers should also soon get used to the new amenities that Volvo offers to make their working day more enjoyable. Or at least make it easier.
