TBWA\Zurich grills new for Bell
In a pitch, TBWA\Zurich successfully prevailed over two other competitors and secured the Bell Barbecue account.
Switzerland's leading meat and convenience processor invited bids this summer for the Barbecue Campaign 2020. "TBWA\Zurich was convincing in the competition presentation with both the strategy and the creation," Davide Elia, Head of Corporate Marketing/Communication Bell Food Group, said in a statement.
After years of work in gastronomy/food service and various food campaigns for retail, as well as currently winning the pitch from Bell, TBWA\ is thus further expanding its food expertise. The new campaign can be seen in the next barbecue season in TV, print, OOH, online and at POS.
Previously, Contexta was responsible for Bell's creative fortunes for several years. Under the direction of the (then) Bern agency, the epic barbecue spot "Das BBQ für Macher" was created, among other things. (Werbewoche.ch reported). (hae)
