Rebuilding the world - with Lego and BETC Paris
Lego's new global brand campaign focuses on creativity and imagination. The new campaign was created by BETC Paris.
With Lego, anything is possible. There are no limits to the worlds of play. BETC Paris, in collaboration with the in-house Lego Agency, demonstrates that the cult bricks require one thing above all: Imagination and the will to change the world. Everything starts with one brick. "Rebuild the World" is the name of the brand campaign, which was launched worldwide on Tuesday. Breaking the rules, dismantling the familiar, building the new, constructing the unexpected - Lego makes it possible. And encourages creativity in children.
The centerpiece of the campaign is a commercial that stages a chase between a hunter and a rabbit. Everything seen in the film is based on existing Lego figures and parts. And as we know, these in turn only form the basis for new creations.
