Marketing Trophy 2009: Winners and Nominees

The Marketing Trophy was awarded on March 3, 2009 as part of the Swiss Marketing Day. The event was held under the title "The price is hot - intelligent pricing as a strategic success factor" at the KKL in Lucerne. The event was moderated by Stefan Klapproth. A total of eleven companies were nominated for the award. The jury of nine experts, led by jury president Marco Bernasconi, awarded gold four times.

Category large enterprises
British American Tobacco Switzerland won in the large company category with the care of the Parisienne brand, for which a strong smoker community was formed. The award was presented by Swiss Post. Also nominated were the design concept of Muller Martini Marketing, a company active in print finishing, and the Swiss importer Fiat Group with the launch of the new Fiat 500.

Medium-sized company category
The Directory assistance 1818 won in the medium-sized company category. It succeeded in surpassing the high level of awareness of Swisscom's directory assistance service with one of the most successful product launches in recent years, establishing 1818 as a cult brand. The award was presented by the software company Sage Switzerland. Also nominated was Sanitized, a company active in antimicrobial hygiene and material protection, which was praised for its marketing strategy as well as its brand design.

Category Small Business
In the category of small companies received "100jetzt - the solar roof program for municipalities". the Trophy. The campaign enabled important partnerships to be forged. In the same category, the marketing strategy of Klug Krankenversicherung was nominated, as was Bagno Sasso, a Landquarter-based company that was able to develop into an international player by targeting the high-price segment and using innovative product design. Also nominated was the pet food manufacturer Kellas Natural Cat Food, which was able to position its cat food range in the high-price segment.

Non Profit Organizations (NPO)
WWF Switzerland won in the category of non-profit organizations. WWF Switzerland succeeded in motivating people and highlighting opportunities for action to combat climate change with its climate campaign, which was continued in 2008. The award was presented by Dr. W. A. Günther Mediarent. Also nominated was the Swiss travel fund Reka, which was able to realize a close link between tourism and the host region with the Reka vacation village in Urnäsch.

Audience Award
With over 50 percent of the votes, the audience award went to the Reka vacation village of Reka Switzerland, which was nominated in the category of non-profit organizations.