How children learn to drink alcohol

South Africa is one of the countries with the highest alcohol consumption in the world. Regardless of social class, race or gender - people drink. And a lot of it. And early. The fact that minors are already drinking is by no means a South African problem, but rather a global one. Nevertheless, the country is tackling the problem. The NGO Aware.org is launching a campaign created by the Riverbed agency to raise awareness. This is because adults are often unaware of how they are "preparing" children for future alcohol consumption through their behavior. #MyFirstDrinkStory shows that the first alcohol experience usually doesn't have much to do with the first intoxication. It takes place long before that.