Light at the end of the laundry tunnel

Samsung and Leo Burnett are celebrating the first person in Israel to have seen the bottom of a laundry basket.

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Everything never fits in. And by the time the next wash starts, the laundry basket has already filled up again. In Israel, Samsung and Leo Burnett tell the story of the man who achieved the miracle: a laundry basket without laundry. The highlight: Thanks to Samsung's AddWash system, laundry can also be filled into the machine when it is already running. A separate opening in the door makes it possible. Has the world been waiting for this feature? Sure, we all would have liked it once or twice in the past - but actually survived quite well without it so far.

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