Mis Züri. Mis Spital: The answer implements campaign for Waid and Triemli City Hospitals
Since their merger at the beginning of this year, Zurich’s two city hospitals, Waid and Triemli, have formed a single large central hospital. With «Mis Züri. Mis Spital.,» Antwort is now launching the city hospital’s first joint campaign.
The presentation is intended to reflect the proximity of Waid and Triemli City Hospitals to their patients in an empathetic way.
In nine short films, patients Lisa, Leo, Beatrice, Nicolas, Remo, Patrik, Beat, Carmen and Claudio talk about their experiences. The stories each represent a core competence of Waid and Triemli City Hospitals and illustrate their primary goal: high-quality medical treatment for all people. What the patients experienced can be read on the website Mis-Spital.ch be viewed.
In addition to the short films, Die Antwort also developed display ads, posters, advertisements and mailings as part of the overall cross-media campaign. The campaign has been live in the greater Zurich area since August and is intended to inform the people of Zurich about the merger of the two hospitals and their core competencies.
