Trade Marketing Intelligence gets reinforcement from three experts
Three marketing and communications experts are now joining the two previous division heads of Trade Marketing Intelligence TMI, which was founded as a spin-off from Migros.
Michael Gassler (center) joined TMI as Managing Partner at the end of 2018 and completed the management team. The advertising and communications expert has many years of experience in brand management and integrated communications and has helped shape various agencies, including Advico Young & Rubicam, Exxtra Kommunikation, Ruf Lanz and Leo Burnett. At Leo Burnett Switzerland, he was most recently a member of the management team as Managing Director for seven years. Michael Gassler has been jointly responsible for positioning strategies, brand worlds and campaigns for brands such as Rivella, Ovomaltine, Suva, Sanitas Krankenversicherungen, Micasa, Chocolat Frey and Swissmilk. At TMI, Gassler heads the Creation and Consulting divisions.
In June, TMI appointed Alban Haas (left) as the new Head of Operations. He is responsible for field service and operations as well as all of the company's sales activities. The qualified sales manager has already worked for various companies in the areas of advertising and trade marketing during his career. He joined the Zurich agency Blue Spirit Communications as Account Director in 1999. There he continuously developed the agency's expertise and built up its core discipline, trade marketing. In 2002, he became a member of the agency's management team and CEO in 2009. He then moved to Boost Group as Client Service Director in 2012. Most recently, Alban Haas was a successful Managing Partner at Promotion-Tools for three years.
With Simon Hofmann (right), TMI has been strengthened in terms of innovation. The new expert responsible for Business Development & Strategy is the father of the Swisscom signature tune and was in charge of youth marketing and live marketing at the telecommunications provider for many years. Together with the respective media partners, he launched "MusicStar", "Jeder Rappen zählt" and most recently "NRJ Air". Before joining TMI in July, he was Head of Live Experience & Sponsoring, responsible for B2B platforms such as the Swiss Economic Forum and Swisscom's participation in the Digital Festival & Hack Zurich.
