New pricing system: APG takes initial stock
According to a company statement, the pricing system introduced this year by Allgemeine Plakatgesellschaft (APG) has been very well received by the market. Under the new pricing system, rates are calculated entirely on the basis of the contact figures generated by the individual billboard spaces.
The pricing system introduced this year by Allgemeine Plakatgesellschaft APG has been very well received by the market, according to a press release issued by the company on Wednesday. Under the new pricing system, rates are calculated on the basis of the contact values generated by the individual billboards. The data from the SPR+ special study for the 27 largest stations is expected this year. Once the contact values have been incorporated into the planning software, the new pricing system will also be extended to the largest stations. The remaining stations as well as the shopping centers and parking facilities will also be the subject of the special study in a further step.
In addition, the updated edition of the APG poster booklet is now available. Under the title APG Posters: Target areas, offers and prices 2009-2, media planners, customers and other interested parties will find an overview of all APG poster networks, APG's overall offer, data on poster research, an intermedia comparison, tips on production and further information on the poster medium.
In addition, the updated edition of the APG poster booklet is now available. Under the title APG Posters: Target areas, offers and prices 2009-2, media planners, customers and other interested parties will find an overview of all APG poster networks, APG's overall offer, data on poster research, an intermedia comparison, tips on production and further information on the poster medium.
