TBWA hunts down litter offenders

In collaboration with McDonald's and the Aargau municipality of Fislisbach, TBWA\Zurich has developed an anti-littering campaign. The agency developed posters on which an arrow points to a pile of garbage and refers to litter offenders as "Grüsel". In addition to the posters, the motifs were also printed on T-shirts.
As part of a "green waste campaign" on February 26, municipal employees and school classes collected carelessly discarded waste in the municipal area.
Responsible at McDonald's Baden-Dättwil and the municipality of Fislisbach: Martin Koller (McDonald's), Donat Blunschi (municipality of Fislisbach). Responsible at TBWA\Zurich: Urs Schrepfer (CD), Martin Friedlin (AD), Simon Smit (text), Dominique Magnusson (graphics), Guido Zehnder (consulting). Advertising material: posters and T-shirts