André Eisele is the new Head of Marketing at Swiss Youth Hostels

André Eisele's main areas of activity include the conception, planning and operational implementation of the marketing strategy.

The trained marketing manager and hotelier worked in product management at TUI Suisse and FTI Touristik for a total of eleven years, in addition to various positions in the Mexican hotel industry. Before joining Swiss Youth Hostels, the 43-year-old spent two years at travel and assistance insurer Allianz Global Assistance as Key Account Manager Travel, where he was responsible for the support and further development of local and global key customers and the implementation of digital sales partners.

"We are delighted to have gained in André Eisele a proven marketing expert and thoroughbred tourism specialist. With his expertise in marketing combined with his experience in the hotel and tourism industry, he has everything it takes to further strengthen the position of Swiss Youth Hostels in the market and strategically drive the company forward at both national and international level," says Janine Bunte, CEO of SJH.