Metzgerlehner works for Somatoline Cosmetic
The Metzger Lehner agency, in cooperation with the international agency Leagas Delaney, designed the launch of the Italian brand Somatoline Cosmetic by Bolton Swiss. The campaign promotes the Bolton Swiss cosmetic products launched at the beginning of spring.
The Metzger Lehner agency, in collaboration with the international agency Leagas Delaney, designed the launch of the Italian brand Somatoline Cosmetic by Bolton Swiss. The campaign promotes the four Bolton Swiss cosmetic products launched at the beginning of spring. The slogan "It works" is intended to point to a demonstrable effect of the products, the agency said in a statement.
The Erlenbach advertising agency is responsible for implementing the campaign in Switzerland and Austria. The launch campaign comprises advertisements, including multi-page ad streets, as well as two TV spots, which will be placed at the end of March.
The figure care system of Somatoline Cosmetic reaches 70% market share in Italy. The brand also has a strong presence in France.
Responsible at Bolton Swiss Lugano: Amedeo Vida (Switzerland and Austria Manager), Christine Ottomann (Trade Marketing Specialist). Responsible at metzgerlehner Worldwide Partners, Erlenbach/ZH: Silvan Metzger and Silvan Hafner (Consulting), Marco Lehner (Strategy), Felix Dammann (Creative Direction), Philipp Stamm (Art Direction), Heike Gross (Text), Corinne Räber (Desktop), Giovanni Bucca (Production).
The Erlenbach advertising agency is responsible for implementing the campaign in Switzerland and Austria. The launch campaign comprises advertisements, including multi-page ad streets, as well as two TV spots, which will be placed at the end of March.
The figure care system of Somatoline Cosmetic reaches 70% market share in Italy. The brand also has a strong presence in France.
Responsible at Bolton Swiss Lugano: Amedeo Vida (Switzerland and Austria Manager), Christine Ottomann (Trade Marketing Specialist). Responsible at metzgerlehner Worldwide Partners, Erlenbach/ZH: Silvan Metzger and Silvan Hafner (Consulting), Marco Lehner (Strategy), Felix Dammann (Creative Direction), Philipp Stamm (Art Direction), Heike Gross (Text), Corinne Räber (Desktop), Giovanni Bucca (Production).
