On behalf of your safety: MediaConsult advertises protective clothing with agent film
How do you get the word out about protective clothing in an entertaining way? Textile service provider Mewa and MediaConsult show the extreme dangers that protective clothing can withstand with a secret agent-style advertising film.
The script is not squeamish: dummies fly charred out of the toaster, dissolve completely in acid or glow in 900-degree glass. Every experiment that the lab manager demonstrates to the secret agent shows that Mewa protective clothing is robust. This is also necessary, as the agent is once again faced with a major mission: "The safety of thousands of workers is at stake".
The film was produced on behalf of Mewa by the Berlin film company Mr. Bob, with Geometry Global as the agency partner. The aim was to create a marketing clip that would present the supposedly sober topic of protective clothing in an entertaining yet serious way. The company wants to expand its target groups and become better known.
The film is being shown on YouTube and on social media.
