MRB continues Volg campaign "For the love of the village
The Volg campaign "For the love of the village" enters its third phase. Butcher Rottmann Bürge has implemented a new village story for the retailer with "Vierlinge".
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The new TV commercial focuses on the closeness of Volg employees to their consumers. The cashier knows the names of the barely separable quads by heart.
Furthermore, about a dozen village stories from all over Switzerland are in use as advertisements, posters, public reports, banners or photo and video stories.
The scalable content of Volg village stories will continue to be seen across all channels.
Responsible at Volg: Tamara Scheibli (Head of Communication/Publicity). Responsible at MRBChristoph Bürge (strategy); Silvan Metzger, Bettina Righetto, Lara Roos (consulting); Michael Rottmann, Dominic Wirz, Janine Aebischer, Elgee Wee, Veronica Futterknecht, Oliver Spalt, Leorah Uhricek, Beat Egger, Grit Wolany (creation); Bruno Breitenmoser, Dave Guntern, Ursula Trottmann (realization/production). Rosas & Co (film). Nono Photography (photo). The Generation Media (media).
