Lego sets no limits to the imagination - not even in Thailand
A good plan is half the battle. No matter how big the construction project is, you can't go wrong with Lego.
There are no limits with Lego. Masterpieces can be constructed with just a few or thousands of bricks. The result is always impressive. So it's not just the little ones who have fun, but also adult children who can afford expensive models like the "Star Wars" Millennium Falcon (7500 parts, from 719 Swiss francs). The building frenzy is open at the top.
Ogilvy & Mather Bangkok also sees it that way. The print campaign shows the range of detail - comparable to computer pixels. The slogan "For Every Size of Imagination" leaves open the question of which size it refers to. Especially since the small models require much more imagination than the large showpieces, which look as if they were created by an engineer's hand.
