Ruf Lanz launches campaign for VBZ route extension to Schlieren
Since Monday, the extended streetcar line 2 has been running beyond Farbhof to Geissweid in the center of Schlieren. Ruf Lanz has implemented a campaign for VBZ to provide information about the route extension.
The agency created a striking metaphor to advertise the route extension: If you mirror the line number 2, it becomes a heart on a red background, with which VBZ makes a declaration of love to Schlieren.
The campaign can be seen on advertisements and posters, as well as on Facebook, Twitter and Instagram. In addition, the streetcar roof panels of the new Line 2 were used for a reciprocal love campaign across the entire width.
To accompany this, a series of radio commercials was conceived to show with a wink what else a route extension entails: the fact that you now sit longer in the streetcar means that the typical small talks in the streetcar can also be a little longer...
Responsible at VBZSilvia Behofsits (Head of Corporate Communications); Sherin Varghese (Junior Project Manager Corporate Communications). Responsible at Ruf LanzMarkus Ruf, Danielle Lanz (CD); Mario Moosbrugger (AD); Christian Stüdi (text); Armin Arnold (DTP); Miro Poffa (consulting). Production radio spots: Jingle Jungle.
