Various potential buyers are interested in the Annabelle
The women's magazine Annabelle, which is up for sale, is generating a great deal of interest. A pleasing number of potential buyers have come forward, Tamedia CEO Christoph Tonini said Tuesday during a conference call.
A selected number of interested parties will now be given a closer look. "I am confident that we will find a suitable buyer," Tonini continued.
The Zurich-based media company Tamedia announced in July that it was divesting itself of the Annabelle wants to separate. The magazine, which is heavily dependent on the advertising market, no longer fits in with the Group's strategy, according to the statement (Werbewoche.ch reported).
Founded in 1938, Annabelle is considered the first typical women's magazine in the German-speaking world. It has been published by Tamedia since 1982. (SDA/hae)
