Gian and Giachen should now also attract skilled workers to Graubünden
After tourists, it's the skilled workers: The country's most famous ibexes are now being used for recruitment.
How the SonntagsZeitung reports in its current issue, the cult ibexes Gian and Giachen, who have been standing for Graubünden Ferien since 2007, will soon have a new job. Next Friday, the new campaign is to be launched. This is not only to attract tourists to the canton of Graubünden, but also skilled workers. The aim is to draw attention to the fact that Graubünden not only has a beautiful landscape, but also many high-tech companies, says Eugen Arpagaus, head of the Graubünden Office of Economy and Tourism, to the Sonntagstitel. There are more than 6,000 employees in this sector in the Graubünden Rhine Valley - but apart from Ems-Chemie, most Swiss are probably not aware of any other companies. Accordingly, the companies have difficulty finding suitable personnel - especially from the Unterland.
Of the four million Swiss francs that flow into tourism advertising in Graubünden every year, a third is now to be spent on promoting the region as a business location. Gian and Giachen are to use social media in particular to convince skilled workers of the advantages of the region. Some of the companies involved already provide good arguments even without ibexes: "We work where others go on vacation. After work, off on your bike," quotes the SonntagsZeitung such as the website of the medical technology company Hamilton.
Since November of last year, the communications budget for the Graubünden brand has been with Wirz (Werbewoche.ch reported), after being successfully managed by Jung von Matt/Limmat for years. With the change, the two ibexes Gian and Giachen, for years the stars of the Graubünden communication measures, returned to their two creators Livio Dainese and Fernando Perez. At the time, they were working as CDs at Jung von Matt and developed the two four-legged brand ambassadors.
How the SonntagsZeitung reports in its current issue, the cult ibexes Gian and Giachen, who have been standing for Graubünden Ferien since 2007, will soon have a new job. Next Friday, the new campaign is to be launched. This is not only to attract tourists to the canton of Graubünden, but also skilled workers. The aim is to draw attention to the fact that Graubünden not only has a beautiful landscape, but also many high-tech companies, says Eugen Arpagaus, head of the Graubünden Office of Economy and Tourism, to the Sonntagstitel. There are more than 6,000 employees in this sector in the Graubünden Rhine Valley - but apart from Ems-Chemie, most Swiss are probably not aware of any other companies. Accordingly, the companies have difficulty finding suitable personnel - especially from the Unterland.
Of the four million Swiss francs that flow into tourism advertising in Graubünden every year, a third is now to be spent on promoting the region as a business location. Gian and Giachen are to use social media in particular to convince skilled workers of the advantages of the region. Some of the companies involved already provide good arguments even without ibexes: "We work where others go on vacation. After work, off on your bike," quotes the SonntagsZeitung such as the website of the medical technology company Hamilton.
Since November of last year, the communications budget for the Graubünden brand has been with Wirz (Werbewoche.ch reported), after being successfully managed by Jung von Matt/Limmat for years. With the change, the two ibexes Gian and Giachen, for years the stars of the Graubünden communication measures, returned to their two creators Livio Dainese and Fernando Perez. At the time, they were working as CDs at Jung von Matt and developed the two four-legged brand ambassadors.
