"Tschau Bibeli": Mind Studios launches social media campaign for Leucen
The Basel agency Mind Studios has designed an online campaign for Leucen that specifically targets young people and draws attention to the products in the acne line.
Puberty causes many a complication in the lives of teenagers. These include the typical skin blemishes that affect many girls and boys. In keeping with Murphy's Law, an unwanted pimple in the middle of the forehead usually appears when you least need it: the day before that long-awaited date with your school crush.
Mind Studios is focusing on this situation in its current online campaign for Leucen's acne line. "Tschau Bibeli - Hallo Luca" and "Tschau Bibeli - Hallo Selena" are the names of the two subjects, which are played out in different formats on Instagram and Snapchat.
Links from the social media platforms lead to a campaign landing page where young people can find videos, product information, tips and even an "emergency plan". There is also a competition to win a "Tschau-Bibeli set" consisting of a wash gel, toner, swab and concealer. In order to address the target groups as personally and individually as possible, two different versions of the website have been created - one for Girls and one for Boys. In this way, the specific needs of visitors can be better addressed and served.
Responsible at Schaer PharmaThomas Müller (Head of Marketing); Mirjam Veneri (Head of Online Marketing). Responsible for conception, creation and realization: Mind Studios.
