Take off with the Alright brothers
Flying has long since lost the glamor of earlier days. The airline JetBlue claims: "Everything is a little different here.
In the past, airline passengers were treated like kings. They were looked after like hotel guests and served food like in a restaurant. Today, you often have to be happy in economy class if you don't bump your legs against the front seat and a drink doesn't cost too much. Flying has become a commodity that costs nothing and must therefore offer no more than necessary. This is good for the wallet, bad for the climate and mediocre for the joy of traveling.
JetBlue claims not to follow the "just as much as necessary" course of many airlines. Just alright is not enough. The MullenLowe agency opens the history books and brings the Alright brothers to life. Unlike the Wright Brothers, they didn't invent flying per se, but rather uncomfortable, unglamorous air travel.
