Halter Immobilien becomes Tend: Schneiterpartner develops visual brand identity
The real estate service provider "Halter Immobilien" changes its name and becomes "Tend". Schneiterpartner is responsible for the rebranding.
Until now, the "Halter Immobilien" real estate services business unit was still closely aligned with "Halter" in terms of its visual identity and company name. To strengthen its positioning as an independent service provider, the company has now given itself a new brand identity with the name "Tend".
Tend's corporate design was developed in collaboration with Schneiterpartner. The agency visually implemented the brand strategy developed by Tend and supported the market launch. "Schneiterpartner did an excellent job of developing a concise and simple design that perfectly expresses our culture and values in a very short space of time," says Andres Stierli, member of the Executive Board.
The project team consistently translated the new image into all relevant physical and digital touchpoints, creating a brand presence that is integrated across all channels.
