Lebrument on the state of the print media
Paid print media are currently fighting for their survival. Hanspeter Lebrument, president of the Publishers' Association, is no longer sure whether they really have a future.
Paid print media are currently fighting for their survival. According to SDA, publisher president Hanspeter Lebrument is no longer sure whether they really still have a future. However, the press is currently still the most important mainstay of publishing houses. For example, 90 percent of the publishing houses' income comes from the print sector.
For Lebrument, the Swiss press landscape is in a transitional phase. Although publishers are trying to integrate the Internet into their business model, they are not yet making any real money. On the other hand, he has high hopes for regional newspapers.
For Lebrument, the Swiss press landscape is in a transitional phase. Although publishers are trying to integrate the Internet into their business model, they are not yet making any real money. On the other hand, he has high hopes for regional newspapers.
