Budget win: Euro RSCG now advertises Migros Culture Percentage Classics
Following a competitive pitch, Migros-Kulturprozent has selected Euro RSCG Zurich: The agency will partner with Migros-Kulturprozent on the relaunch of Migros-Kulturprozent-Classics, formerly known as Klubhaus Concerts.
Following a competitive presentation, Migros Culture Percentage has chosen Euro RSCG Zurich as its new partner for the relaunch of Migros Culture Percentage Classics, formerly Klubhaus-Konzerte. The agency surprised with a clear strategic recommendation and the creative implementation, according to a press release on Monday. The campaign, consisting of a film, posters, advertisements and online measures, will be shown in German and French-speaking Switzerland this spring.
