Ikea Switzerland and Pinterest launch joint campaign with competition
This week, IKEA and Pinterest are launching their first joint campaign in Switzerland focused on bedroom furnishings and decor. Pinterest users are invited to design their own «dream room.».
Until September 1, 2019, users can create a pinboard on Pinterest on which they plan their dream room. This gives them the chance to win Ikea gift cards worth a total of 5,000 Swiss francs to put their project into action.
Ikea Germany has already run campaigns with "Gemütliche Weihnachten" (Cozy Christmas) and "Draussenzimmer" (Outdoor Room) that worked according to the same principle. As part of these campaigns, more than 23,000 pinboards have been created by users so far, and Ikea has been able to gain more than 30,000 followers.
"We were impressed with the results of the Ikea Germany campaigns and are excited to now try this recipe for success in Switzerland," says Ines Bolter, Project Leader Marketing Campaigns at Ikea Switzerland.
All details about the campaign can be found on the page Dreamroom.ch. Inspiration for creating your own pinboard on the theme of "Dream Room" is provided by the pinboard of the same name, which is filled with ideas with the support of home experts Patrizia from Lilaliv and Sabrina from Healthy & Happy.
The campaign takes place in close cooperation between Pinterest and Ikea Switzerland. Pinterest accompanies the campaign in the product, for example in the highlights and via its own channels.
