Weber Harbeke for Migros: Spreading anticipation for Easter

Weber Harbeke has created a magalog, a mixture of magazine and catalog, for Migros on the theme of Easter. To demonstrate Migros' product range expertise, recipes with meat, fish and poultry are listed based on the Sélection product line - as ideas for an Easter brunch. In the 32-page booklet, customers will also find articles for coloring eggs and making nests.
The Magalog is distributed free of charge in all Migros stores with the relevant product range and also appears as a supplement in the Swiss weekly and monthly press as well as in a partial edition of Migros magazine.

Responsible at the Federation of Migros Cooperatives, Zurich: Wolfgang Schuster (Project Manager Market Development), Mirjam Fuchs (Project Manager Seasonal Focus), Isabel Läderach (Junior Project Manager Seasonal Focus). Responsible at Weber Harbeke, Zurich: Thomas Harbeke, Max Weber (CD), Christian Sidow (text), Evelina Melchiori (AD), Michael Kaelin, Sibill Zellweger (graphics), Dominik Abt (consulting). Photos: Martin Hemmi. Styling: Nina van Rooijen and Aleli Leal. Food styling: Christian Splettstösser.