Galaxus launches new subjects for the current image campaign
On Monday, Galaxus launched new subjects for its own image campaign. With the campaign, the online department store wants to draw attention to the breadth and depth of its product range.
At the beginning of May, Galaxus launched its new image campaign (Werbewoche.ch reported). Now, around 63 new subjects have been implemented in German and French. With the so-called "proxy campaign," the company has curated one product out of many in each case, which stands for an entire range - from flower pots to bikinis to e-scooters. The campaign will run from August 12 to 25 and will be played out on posters, hanging boxes, eBoards and ePanels, as well as in the form of advertisements in magazines and daily newspapers.
Responsible at Digitec Galaxus: Martin Walthert (CMO); Flurin Spring (Creative Direction); Julia Dürr (Project Management); Silvia Meierhofer, Julian Stauffer (Art Direction & Graphic Production); Severin Keller (Online Media Design); Cathrin Schön (Photography); Roberto De Bonis (Digital Marketing); Gesine Hauder (Media Planning); Anne Chapuis (Translation).
