Tattoos come to life - thanks to shower gel
There are some things you just wouldn't believe. Talking tattoos, for example. Or shower gel that's supposed to make tattoos really pop.
At least the latter should be more familiar to tattooed people. Lynx - as Axe is called in Great Britain, New Zealand and Australia - carries a special shower gel for tattoos in its range: Lynx Ink supposedly gives tattoos a particularly handsome intensity. As if they were brought to life. Born the advertising idea, which the Amsterdam agency 72andSunny had on behalf of the Unilever brand and implemented for the British market.
