Jung von Matt/Limmat: "Who is Moo"
Jung von Matt/Limmat has developed an iPhone app for Migros' Terra Suisse label. The app is designed to show that raising awareness about sustainability issues can also be fun.
Eight animals, from cows to woodpeckers, lend their unmistakable voices to the app. These sound as soon as the iPhone is moved. The app, called "Who is Moo", is primarily aimed at the youngest generation, who can learn about animals and their environment in a playful way with this interactive picture book.
The associated microsite provides more detailed information about Terra Suisse, the individual animals and the Moo-Mix. With this function, users can compose entire songs with the animal voices, which can also be used as ringtones.
Responsible at the Federation of Migros Cooperatives: Oskar Sager (Head of Marketing Department), Marc Engelhard (Head of Marketing Communication Directorate), Sven Guggenheim, Sibylle Widmer (Brand/Label Management), Bernhard Kammer (Label Coordinator), Alexandra Lenhard (Customer and Web Intelligence). Responsible at Jung von Matt/Limmat: Michael Rottmann (Creative Direction), Claude Eberhard (Art Direction), Thomas Engeli, Christian Schnellmann (Text), Matthias Adolf (Consulting), Chandra Widjaja (Illustration), Michael Fretz (Programming), Erasmo Palomba (Art Buying).
The associated microsite provides more detailed information about Terra Suisse, the individual animals and the Moo-Mix. With this function, users can compose entire songs with the animal voices, which can also be used as ringtones.
Responsible at the Federation of Migros Cooperatives: Oskar Sager (Head of Marketing Department), Marc Engelhard (Head of Marketing Communication Directorate), Sven Guggenheim, Sibylle Widmer (Brand/Label Management), Bernhard Kammer (Label Coordinator), Alexandra Lenhard (Customer and Web Intelligence). Responsible at Jung von Matt/Limmat: Michael Rottmann (Creative Direction), Claude Eberhard (Art Direction), Thomas Engeli, Christian Schnellmann (Text), Matthias Adolf (Consulting), Chandra Widjaja (Illustration), Michael Fretz (Programming), Erasmo Palomba (Art Buying).
