Melanie Winiger has a new guy
The Zurich-based e-mobility startup Juicar launches the first campaign to promote its electric car by subscription. With Melanie Winiger as actress, the subsidiary of Alpiq gets prominent support. The concept was developed by Zurich-based conceptual designer and creative director Patrick Mueller, and the spot was produced by Eqal Visual Productions.
 0-6 screenshot.png)
If Melanie Winiger had a new boyfriend in the past, you didn't hear much about it in public. Because unlike other celebrities, the presenter and actress very rarely revealed anything beyond her professional work, despite public interest. Now Winiger has a new one again and for once - or for the first time ever - she is now talking about it in public. In four languages, in a newly launched campaign.
Melanie's new guy is called Juicar, comes from Zurich and is ... a car; more precisely, an electric car by subscription. After a Frenchman, an Italian, a German and two Americans, she has arrived, found the perfect mobility solution for her and is now all electric.
Zurich-based e-mobility startup Juicar is now launching the first campaign to promote its electric car subscription service. The goal is to generate awareness for Switzerland's first all-electric mobility subscription. With Melanie Winiger as the actress, Juicar is getting celebrity support. The former Miss Switzerland has long stood for a sustainable lifestyle and fits the brand accordingly.
Juicar's credo: everyone should be able to have an electric car and their own charging station on their doorstep - without obligation or financial risk. Juicar offers an entry into electromobility with various subscriptions that are tailored to the customer's needs. Juicar is a startup of the energy service provider Alpiq.
The idea and concept came from Zurich-based conceptual designer and creative director Patrick Mueller. The spot was realized by Eqal Visual Productions.
Responsible at Juicar: Bastian Gerhard (CEO); Philipp Maul (Head of Brand). Responsible for concept and creative direction: Patrick Mueller. Production: Lea Rindlisbacher, Eqal Visual Productions, Production Management: Philippa Wittgenstein, Direction: Beat Hösli, DoP: Ralph Baetschmann, Editing: Glenn Breda, Music & Sound Design: Massive Music, Grading: Jürgen Kupka, Our Colors; Online & Social Media Campaign: Great White Ark, Munich. PR: Mashup Communications, Berlin. Photos: Ellin Anderegg.
