Movement on the market
Swiss Marketing presented the coveted Marketing Trophy in Lucerne.
The price is hot - intelligent pricing as a strategic success factor." This was the theme of the Swiss Marketing Day congress on March 3. At the KKL in Lucerne, around 1,000 people were interested in the exciting presentations, a good third of whom were women. In a nutshell, you can summarize what was learned: Price wars are now the order of the day. However, the strategy of the cheapest offer is often a boomerang. Companies must "leave their mark instead of just kicking up dust", was another insight. Or: "Only those who set their goals high enough will rise above mediocrity."
This strategy was probably also the motto of the eleven companies that were honored with the coveted Marketing Trophy in Lucerne. The expert jury headed by Marco Bernasconi awarded four gold medals. In the large companies category, British American Tobacco Switzerland came out on top with the cultivation of the Parisienne brand, for which a strong smoking community was formed.
In the medium-sized companies category, 1818 directory assistance was selected. With "one of the most successful product launches in recent years", it managed to surpass the high level of awareness of Swisscom's directory assistance service and "establish 1818 as a cult brand", according to the jury. In the small companies category, IEU Energie Zukunft Schweiz impressed the judges with its project "100jetzt - das Solardachprogramm für Gemeinden". First prize in the non-profit organizations category was awarded to WWF Switzerland. The Audience Award went to Reka Switzerland with 50 percent of the votes.
The Swiss Marketing Day set new standards in the industry in a variety of ways. "A strong performance" was the verdict of an expert jury, which awarded the three players Dr. W. A. Günther, Frame Factory and Swiss Marketing the Gold Xaver in the "Best Supplier" category.
Andreas Panzeri
This strategy was probably also the motto of the eleven companies that were honored with the coveted Marketing Trophy in Lucerne. The expert jury headed by Marco Bernasconi awarded four gold medals. In the large companies category, British American Tobacco Switzerland came out on top with the cultivation of the Parisienne brand, for which a strong smoking community was formed.
In the medium-sized companies category, 1818 directory assistance was selected. With "one of the most successful product launches in recent years", it managed to surpass the high level of awareness of Swisscom's directory assistance service and "establish 1818 as a cult brand", according to the jury. In the small companies category, IEU Energie Zukunft Schweiz impressed the judges with its project "100jetzt - das Solardachprogramm für Gemeinden". First prize in the non-profit organizations category was awarded to WWF Switzerland. The Audience Award went to Reka Switzerland with 50 percent of the votes.
The Swiss Marketing Day set new standards in the industry in a variety of ways. "A strong performance" was the verdict of an expert jury, which awarded the three players Dr. W. A. Günther, Frame Factory and Swiss Marketing the Gold Xaver in the "Best Supplier" category.
Andreas Panzeri
Winner in the small company category: IEU with a solar roof program.
WWf won with a campaign that encourages action against climate change.
Miriam Rademacher from BAT accepts the prize on behalf of Parisienne.
Rolf Jeger from Draft FCB is delighted with gold for the funny 1818 twins.
