Christina Hanke now responsible for marketing the Zurich Film Festival
The CEO of Swisscovery/Foxtrail Christina Hanke will take over the management of Spoundation Motion Picture SMP as of January 2020. The Artistic Director of ZFF Christian Jungen will at the same time be responsible for the entire festival.
As the new Managing Director of the Spoundation Motion Picture agency, Christina Hanke will be responsible for marketing tasks for the ZFF on a mandate basis. In this role, she will work closely with Christian Jungen, the festival's Artistic Director and successor to Karl Spoerri. Christian Jungen will also assume the role of overall festival director of the ZFF as of the beginning of 2020.
As already announced in April of this year, the current co-directors and founders of the ZFF, Nadja Schildknecht and Karl Spoerri, will end their operational activities as of December 2019 and will continue their commitment to the Festival at the strategic level on the ZFF Board of Directors as of 2020. As part of the reorganization of the Festival's personnel, the tasks previously the responsibility of Nadja Schildknecht will thus be divided as follows as of the beginning of 2020: With marketing, Christina Hanke will cover sponsorship, marketing as well as event organization for the ZFF. She will be supported by Elke Mayer, Head of Sponsoring, who will become a member of the Executive Board. The area of finances will in future be the responsibility of Festival Director Christian Jungen.
"We are very pleased to have been able to recruit Christina Hanke to the SMP Executive Board," says Felix Graf, CEO of the NZZ Media Group. "In addition to her profound knowledge of the event and entertainment industry and her broad network, she has many years of management experience." Christian Jungen adds, "Christina thinks very internationally and brings with her the ideal prerequisites to further develop the ZFF in an economically sustainable way. Together, we want to strengthen the festival's position in Germany and the French-speaking world."
From 2014 to 2017, Christina Hanke was COO at the agency Swisscovery/Foxtrail, where she took over as CEO in 2018. From 2007 to 2014, she worked in various senior marketing and communications positions at MBT Footwear, Sonova and Odlo International. Prior to that, she worked for Microsoft Switzerland for five years, also in the marketing area. Christina Hanke studied International Relations at the University of Geneva and has completed further training in communication, international marketing, general management and leadership coaching.
