Fastr launches Jackpots.ch, the first Swiss online casino
Grand Casino Baden is launching Switzerland's first online casino. Fastr has launched a campaign for the occasion that bridges the gap between the thrill of real-world gaming and the digital environment.
Since the new Gambling Act came into force, only online casinos licensed in Switzerland have been allowed to operate. Grand Casino Baden acquired one of the four coveted licenses and is the first Swiss online casino to go live with Jackpots.ch. The launch campaign starts this week. The focus is on "Jack Pots", Switzerland's lucky charm, and his buddy "Lucky", the piglet.
A combination of animation and illustration as well as a real world was chosen for the realization, which bridges the gap between real gaming fun and a digital environment.
Fastr is responsible for the naming, claim, character, positioning and communication concept. The campaign starts with a TV campaign and can then be seen on various online and offline channels.
Overall responsibility: Stadtcasino Baden. Responsibility for conception and realization: Fastr. Film productionWho's mcqueen picture. DirectionJyri Pasanen. Photography and image editingRosenberger Photography. Illustration Jack PotsAdam Miklasz.
