Jung von Matt/Limmat for Mobiliar: Schwing(t zu)fest?
Mobiliar is the title sponsor of the Swiss Federal Wrestling and Alpine Festival (ESAF). Jung von Matt/Limmat has created a campaign for the Swiss insurance company to promote the ESAF ticket raffle—using geo-targeting, among other tactics. The legendary damage sketches are also featured.
The activation campaign developed by Jung von Matt/Limmat will start in mid-July. Various off- and online measures promote the ticket raffle for the "Eidgenössische", which takes place from August 23 to 25, 2019.
On advertisements, rail posters, billboards, bus posters, passenger TV spots, in DOOH measures and in online formats such as banners, YouTube clips and social media snippets, Mobiliar takes up themes related to the competitions in its damage sketches. For example, flag-waving or the live prize draw. The idea is to make it clear that - no matter what happens - Mobiliar will support its customers - and take them exclusively to the Federal Wrestling and Alpine Festival by means of a raffle.
Geo-targeting can also be used to win tickets outside the festival grounds. The so-called Aymo banners are played out as soon as visitors are in the vicinity of the festival site in Zug. In this way, the last tickets can be won not only in the run-up to the Federal Festival, but also during the festival.
Responsible at MobiliarFrédéric Zürcher (Head of Marketing Communications); Sarah Pittet (Marketing Communications Specialist). Responsible at Jung von Matt/Limmat: Sören Schröder (Creative Direction); Cla Campell (Text); Regine Cavicchioli (Art Direction); Merlin Obrero (Graphics); Jasmin Jost, Valeria Vuckovic, Nina Bachmann (Consulting); Cyrill Hauser (Chief Client Officer). Responsible at Jung von Matt/servicesDesirée Lanz, Fabrizio Rutishauser, Pepe Kägi (media realization). Responsible at Media Schneider: Valérie André (Consulting Group Leader Offline); Thomas Kambert (Consulting Group Leader Digital); Silja Achermann (Senior Consultant Offline).
