Christian Haueter is new Head of Paid and Social Media at Blueglass Interactive
As of July 1, Christian Haueter is the new Head of Paid and Social Media at the Zurich-based agency Blueglass Interactive. As a member of the executive board, he will support clients in creating results-driven online advertising campaigns.
The communications expert holds an MBA in Digital Marketing and was most recently Client Service Director at the creative agency Freundliche Grüsse, where his responsibilities included the social media department. As team leader, he will bring his business experience to bear in order to advise clients in a holistic and results-oriented manner.
Christian Haueter: "Blueglass' data-driven creative approach is forward-looking and I am proud to be part of this successful team. I'm looking forward to putting my experience to work for our clients and realizing effective online campaigns together with them."
Haueter completes the 12-strong department, which offers search, programmatic and social media marketing: Depending on the client's needs, the team boosts user interest and search volume via social media or programmatic advertising, or taps into existing interest via Google Ads and retargeting.
