Scholtysik & Partner conceives appearance of the Swiss Digitaltag and the event series "Tell
The Swiss branding and design agency is designing the visual identity for Swiss Digital Day and creating the name and visual identity for the newly launched national event series «Tell.» Swiss Digital Day, initiated by Digitalswitzerland, will take place on September 3 at twelve locations throughout Switzerland.
"Experience digital together" is the motto of this year's third edition of the day of action. On 3 September, over 80 Swiss companies and organizations will introduce the public to the many facets of digitalization. The Federal Council underlines the importance of the event with the participation of Simonetta Sommaruga.
Refreshing an icon
The "Digital Peak" is at the center of the overall appearance of Digitaltag designed by Scholtysik & Partner. Refreshed and interpreted in a contemporary way, the appearance is thus based on the appearance of previous editions of Digitaltag. In addition to the "Digital Peak", Digitaltag relies on a characteristic, universally applicable typography and a clearly defined color scheme. Scholtysik & Partner is also designing the corresponding communication media and the look and feel of the website. Digital Day partners are also provided with a four-language marketing and communication set.
Have your say with "Tell"
On the occasion of Swiss Digital Day, the aim is to promote dialog with the population in particular: "tell" is the name of the series of events created specifically for this purpose. Visitors to Digital Day will have the opportunity to discuss the changes, hopes and fears surrounding digitalization with experts. Scholtysik & Partner designed the name for the event series with the appropriate claim "Digital starts with you - have your say!". The appearance of "Tell" fits in with the overall appearance of the Digital Day.
