Five tips for perfect summer marketing
These are the weeks when not only are blockbuster movies off the TV schedule, but advertising spending also tends to decline during the summer months. However, with the right strategies, summer can also become the perfect time for marketing. The marketing team at Cewe-Print shares five tips on the best ways to make your mark.
1. involve the summer in the design - also in social networks
Summer is the time of year that many people look forward to. It is often associated with positive feelings and marketing managers should take advantage of this. Integrate summer into your communication. For example, write posts on social media that address the current temperatures or post summery pictures with your products. Especially during this time, users tend to make heavy use of these channels and post vacation photos. You can use this increased activity for a creative competition, for example: for the most beautiful deckchair motifs or similar. Flyers, catalogs and even the website should also have a summery design, for example with bright, friendly colors or by adapting the logo with a parasol and palm tree. It is also important to advertise the "right" products, i.e. especially those that are also used in summer. This is because customers are more likely to buy the things they currently need, regardless of the season. This may sound simple, but some companies are not always aware of this.
2. summer offers increase the willingness to buy
Bargains are always attractive - no matter what time of year. Special summer discounts help to convince customers and keep sales figures high in summer too. Another advantage is that you can also sell off stock and make room for winter items. To reach customers in the summer, however, you need to come up with something, as newsletters and direct mailings will have little success in the warmer months. Follow your customers outside and on vacation, for example to the beach with deckchairs, beach flags, flags or banners.
3. offer added value in summer
Especially in summer, customers want to be entertained a little and not just be confronted with "normal" marketing. Simply integrate a few summery tips into your newsletters and social media communication. How about sharing the best tips against sunburn or the tastiest summer recipes from your employees with your customers and followers? You could even include your products - at Cewe-Print, for example, we like to bring out our deckchairs in summer and show how comfortable they are for lying in the sun.
4. initiate internal projects
The summer slump doesn't always have to be used for external communication - take advantage of the peace and quiet and initiate internal projects that you wouldn't otherwise have time for. Now is the time to develop new social media strategies, tackle the rebranding of your website or revise your marketing materials. Now is also the right time for early planning of trade fair appearances and conferences. Order the necessary materials such as brochures, flyers, business cards or banners now and prepare important presentations and speeches. This way, you won't be pressed for time before the trade fair.
5. organize summer events
When you think of summer, you immediately associate it with warm days and socializing with friends. It makes sense to organize a summer party to make the most of the summer break and at the same time strengthen the cohesion of your employees. You can also use various advertising materials such as beach flags, paper cups and many other items with your logo. If you share pictures of this event on your social media channels, not only will your company stand out as an attractive employer, but it will also be remembered by your followers.
