Bold gains reinforcement from two online professionals

With Matthias Gerber and Dan Deutsch, Bold is bringing two online-savvy communications professionals from the client side back into agency life. "Dan and Matthias are both experienced doers with enormous know-how. This diversity is exactly what makes our team strong. As an agency, we remain small and agile, but in terms of expertise and service, we can keep up with the big boys," says Philippe Hansen, Managing Director of Bold.

Before joining Bold, Matthias Gerber (pictured left) led a consulting team in the marketing and communications department at Swiss Post. There he was also involved in the development of an updated marketing communications system and was jointly responsible for the umbrella campaign for brand positioning. On the agency side, the lecturer for brand communications and online marketing worked for around six years as team leader for consulting at Maxomedia, among other things. Matthias Gerber's love of hands-on brand communication in a digital context has now prompted him to switch back to the agency side: "After an exciting and instructive assignment for one of Switzerland's most established brands, I'm keen to contribute and deepen my knowledge in a broad-based, dynamic agency environment."

Dan Deutsch (pictured right) has 20 years of experience as a producer and art buyer in the international media and advertising industry. His career path took him from Vienna via Tel Aviv to Zurich, where he expanded the Motion division for the Federation of Migros Cooperatives from 2015. He also successfully implemented various digital projects for various Migros brands such as "Aus der Region" and "Migusto", as well as for the Migros subsidiary LeShop. It is thanks to his interest in agile workflows and end-to-end product management that the finished products are just as impressive as their development processes. At his new employer, too, the how is at least as important to Dan Deutsch as the what: "At Bold, the focus is on user needs and user experience - that suits me. I like to think projects through from different perspectives and look for the optimal solution for all sides. The fact that my skills in the areas of film and digital products are equally in demand here is, of course, an absolute stroke of luck for me."