Artificial intelligence as a game changer in modern marketing
The first AI Talk, titled «AI: The Superpower of Marketing—Understanding and Successfully Utilizing Data,» took place on the evening of July 3—fittingly, given the innovative topic—at Technopark in Zurich.
Olaf Kunz (right) in conversation with Annette Dielmann and Jürgen Galler.
The event, which lasted around two hours, highlighted various key areas in the field of artificial intelligence. The focus was on machine learning and the associated methods of supervised machine learning and unsupervised machine learning. Annette Dielmann, Director Research & Development Digital Ad Services at Goldbach, and Jürgen Galler, CEO and Co-Founder of 1plusX, showed what role AI plays in advertising and what future approaches in this area might look like.
This cross-company and cross-industry learning event, initiated by Goldbach and 1plusX, is designed to bring together data and marketing specialists both on this evening and for subsequent events. The goal is to jointly discuss the current and also future challenges of online marketing and, based on these, create solutions that can revolutionize the industry. In order to promote the exchange among each other, in addition to two presentations, a moderated Q&A by Olaf Kunz, founder of Disrupt Media and co-founder of Watson, was also included. In this way, specific topics, such as the formation of quality parameters, could be discussed in greater depth.
