Coca-Cola stands on its head for the season launch of "Stranger Things" on Netflix
Netflix is launching the third season of «Stranger Things» on July 4. Like many fans around the world, Coca-Cola is also going all out—with a special limited edition just in time for the season premiere.
Coca-Cola is teaming up with Netflix for the third season of "Stranger Things" and, in addition to a social media campaign, is launching a limited edition can that is upside down in the spirit of the hit series. Consumers can also use the QR code on the cans to immerse themselves in a virtual world in which strange things happen and from which they ultimately have to free themselves.
"'Stranger Things' celebrates an iconic style with its 80s look, which is being revived by younger generations and brings back childhood memories for older generations. The 80s are also a formative time in the history of Coca-Cola. That's why we're all the more pleased to make the journey back in time even more tangible for 'Stranger Things' fans with our limited edition," explains Stefan Rothenbühler, Senior Brand Manager at Coca-Cola Switzerland.
The limited edition Coca-Cola cans were produced exclusively for the Swiss market and are now available in retail outlets.
