IPG Mediabrands appoints Katrin Polzer as new Managing Director
Katrin Polzer has been appointed Managing Director of Mediabrands Switzerland, succeeding Jürgen Storp, who left the network at his own request.
With Polzer, IPG Mediabrands is bringing on board an expert with proven know-how in integrated brand management and communication strategy and international experience. "Katrin convinced us with her strategic vision, her many years of experience and her personality. We are looking forward to her enriching the network's transformation process with new approaches. With her, we have hired an extremely experienced manager with a clear vision. Her experience will sharpen our teams' understanding of current client issues - to the benefit of our current and future clients," says Michael Dunke, CEO IPG Mediabrands DACH. Polzer will join the network, which includes Initiative, Reprise and UM, on October 1, 2019.
Katrin Polzer has held various positions at the Ikea Group in Switzerland in recent years. In the last five years, she managed the marketing transformation at Ikea, from classic mass communication to customer-centered, digital and data-driven brand communication. For Polzer, collaborative relationships with customers and employees are the key to success in an increasingly digital world. Her background will stand the future agency manager in good stead. "In the last ten years at Ikea, I have not only experienced the requirements of customers from my own perspective, but also driven the transformation from a classic retailer to an omnichannel company. I am now looking forward to using this expertise for IPG Mediabrands and the success of our clients," says Polzer.
