Clear arguments, clear focus: Ogilvy advertises for Migros Bank
Following last year's campaign, Migros Bank is once again relying on Ogilvy as lead agency for its corporate client division. This year's appearance is intended to expand the bank's awareness in the corporate business and extend it to new segments.
A central focus is on the digital continuation of the campaign. With a comprehensive digital presence, potential customers are addressed in a tailored manner in target group-affine environments in the current campaign. Various subjects and messages are played out and optimized using A/B testing. The content will then be concretized on the bank's website.
For the current campaign, the messages about the core segments were further sharpened, additional sectors were addressed in pictographic form, and specific services such as the online leasing calculator were integrated. In addition to overarching themes for all sectors, the campaign also includes themes that specifically address individual, relevant customer segments such as doctors, dentists, and real estate or construction companies.
