Teil.ch helps in the search for the electricity partner for life
The agency Teil.ch was commissioned by WWZ to develop a communicative guiding idea for the promotion of the new electricity products. The result is a campaign that draws attention to the topic of personal choice of electricity.
WWZ customers have the opportunity to choose their own electricity and thus influence the environment and costs. In order to draw attention to the topic, several eye-catchers were developed that depict the choice of electricity as a partner choice in a funny way.
The subjects were implemented in the form of product-specific folders, a poster campaign, social media and e-commerce measures, and also on the Landing pagewhich forms the core of the campaign. Interested parties can use the page primarily to find out about the added value of the electricity products. For a clear user guidance, quickly comprehensible sections were created, accompanied by images and animated illustrations. The aim is to sensitize users and to encourage them to put together their own electricity product using a configurator. For an additional incentive to visit the site, a competition was launched.
Responsible at WWZ: Andreas Fürling (Head of Marketing); Julia Thalmann (Senior Online Marketing Manager); Michael Hurni (Senior Marketing Manager). Responsible at Teil.ch: Martin Zeiter (Head of Creation); Alain Zeiter (Consulting); Monika Pfister (Graphics); Patricia Glauser (Web); Tanja Seufert (Text).
