Sir Mary demonstrates for Tamedia: A lot happens in three months
Sir Mary has signed Tamedia as a new client and, in collaboration with journalists, is launching a national online subscription promotion for some of Tamedia’s biggest titles in German- and French-speaking Switzerland. To this end, they compiled a collection of fascinating and quirky facts that show readers just how much can happen in three months. After all, the promotion’s tagline is: “Read for three months, pay for two.”.
Anyone holding a 20 Minuten in their hand on June 26 learned, among other things, how many balls Roger Federer will consume during the next Wimbledon tournament or how often people laugh in the Zurich Cantonal Council. The lavishly illustrated front pages advertised a new Tamedia online subscription promotion nationwide with regionally different facts. The promotion is for mobile app and online subscriptions to the Tages-Anzeiger, Bernese Newspaper, 24 heures, and Tribune de Genève. The message: a lot happens in three months; read three months, pay two.
For the selection of facts, Sir Mary worked closely with journalists from the respective titles. The result is 20 descriptive figures that are contextually adapted to the medium depending on their use. Thus, it can not only be seen nationwide on 20 Minuten covers, but also as digital ads on Tamedia platforms, social media as well as the landing page. Further measures will follow.
Responsible at Tamedia: Daniel Hess, Katja Walser, Nadège Ntsika, Uma Ananth, Marjorie Favre. Responsible at Sir Mary: Florian Beck, Andi Portmann, Pascal Baumann, Delia Guerriero, Tobias Röben, Susen Gehle, Moritz Stillhard, Patrik Kesseli, Daniel Zuberbühler
